OSBSA Bilişim
en

Web design

We build you a site where a visitor finds what they came for in a couple of clicks, which opens on a phone without keeping anyone waiting, and whose content you can update without calling us. Below is what we do, what isn't included, and when you don't need this at all.

What are you actually buying?

There are three separate pieces of work. The first is the information structure: which fact sits on which page, and where a visitor goes next. The second is the visual language. The third is turning that into code that runs in a browser.

The first is the one most often skipped. Sites that look good but where the visitor can't find what they came for usually got that way because the work started with the visuals.

On a corporate site the measure isn't whether people like it. It's whether the visitor asked for a quote, called, or downloaded the catalogue. Design decisions get made against that.

What's included?

  • A discovery call and a look through three competitor sites together
  • Page list, menu structure and URL scheme
  • Home page and inner page templates, with the revision rounds in your package
  • The build: server-side rendering, phone layout first and desktop after
  • Accessibility checks: keyboard navigation, focus ring, colour contrast
  • Images converted to AVIF and WebP, sized properly, lazy-loaded
  • Search setup: a single H1, heading order, page title and description, structured data
  • Measurement setup: Search Console, GA4 and optionally Microsoft Clarity

Not included: photography and video, logo and brand identity design, writing the copy from scratch, domain and hosting fees. If you need any of those, you'll see them as separate lines on the quote.

How do we measure speed?

Not by eye, but with the three metrics Google uses. They're also signals that feed into ranking.

Core Web Vitals thresholds and our project target
MetricWhat it measuresGoogle's "good" thresholdOur target
LCPHow long the largest piece of content takes to appearUnder 2.5 sUnder 2 s · measured at 1.6 s on this site
INPThe delay before a click gets a responseUnder 200 msUnder 200 ms
CLSHow much the layout shifts while loadingUnder 0.1Under 0.05

We confirm the measurement with real user data in Search Console, not with a one-off testing tool. Sites that score well in the lab and badly in the field are very common.

Why accessibility is part of the job

Because the same fixes help everyone. Enough colour contrast matters to someone looking at their phone in the sun, keyboard navigation to someone whose mouse has died, and a properly labelled form field to the browser trying to autofill it.

Before handover we run through the WCAG 2.2 AA criteria as a checklist: contrast, a visible focus ring, alternative text, form labels, heading order, and respecting the reduced-motion preference.

Off-the-shelf theme, or from scratch?

Not every project needs an interface built from nothing, and saying so doesn't help our sales — but it's the truth. For a five-page brochure site, custom development is usually money spent for nothing.

The real cost of an off-the-shelf theme shows up in the second year, not the first: the chain of theme and plugin updates, the unused code you carry around, the wish to do something the theme won't allow. If none of those pile up, a ready-made platform is the right call for you.

What we recommend in which situation
Your situationWhat we'd suggest
5–10 pages, standard flow, tight budgetCustomisation on a ready-made platform
Product catalogue, filtering, technical documentsBuilt from scratch
Dealer login, quote workflow, hidden pricingBuilt from scratch
The brand has to stand apartAn interface designed for the project
Get visible first, grow laterReady-made platform, developed in stages

Where do you work?

We're based in Istanbul. For work that needs face-to-face meetings, we mostly cover the industrial and trade districts on the European side of the city — the İkitelli organised industrial zone and the areas around Başakşehir, Halkalı, Beylikdüzü and Şişli.

Project management runs remotely just as well, so we also work with companies in other provinces and abroad. Location doesn't change the quality of what's delivered; the only thing it changes is how many times we end up in the same room.

How we work, in seven steps

Every step ends with something concrete in your hands, so you never have to guess which stage the job is at.

  1. 01

    Discovery call

    We talk about what you sell, who you sell it to and what you want the site to do. If you already have one, we go through it together on screen. You end up with a written note of what's needed.

  2. 02

    Quote and contract

    Scope, delivery time, revision rounds and price, all in writing. The same document shows what isn't included, because we'd rather both sides picture the same job when they sign.

  3. 03

    Content and page structure

    We map out the pages and take stock of the text and images. Where content is missing, this is where we settle who writes it.

  4. 04

    Design

    The home page comes first; once you approve it we move on to the inner page templates. This is the stage to ask for changes: the design is frozen once the build starts.

  5. 05

    Build

    Coding, admin panel, forms and integrations. You get a preview address, so you can open it and see where the work stands without asking us.

  6. 06

    Testing and launch

    We go through speed, the layout on a phone, accessibility, the form flow and the redirects from your old addresses one by one. Nothing goes live until that list is clear.

  7. 07

    Handover and follow-up

    We walk the panel with you and set up Search Console and analytics ourselves. For the first stretch after launch we keep an eye on your rankings and error logs too.

Packages

All

Starter

The minimum setup for being visible

No fixed price

Two things set the price: how many pages there will be, and who writes the text. We don't quote a figure before talking through both.

  • A site that explains what you do: home page and inner pages
  • Customers looking on a phone can read it without zooming
  • Form submissions land in your inbox, and there's a WhatsApp button
  • Directions to your address open from the map in one tap
  • You change text and images yourself from the admin panel
  • No "not secure" warning in the browser address bar
  • Searches for your company name show the right title, description and address on Google
  • You can see who came from where in Search Console and Analytics
  • Images are resized and converted, so pages don't stall on mobile data
  • Pages that work with a keyboard and with a screen reader
  • On handover we walk the panel together; the domain, the panel and the content stay in your name
  • Blog and news section
  • Product catalogue and technical specification tables
  • A second language
  • Basket, payment and order tracking
  • Software written specifically for you
See what's included
Recommended package

Business

For companies with a catalogue and a steady flow of content

No fixed price

The price moves with how many products you'll be entering and where the design starts from. Come in with your catalogue and we'll count the items together.

  • Everything in the Starter package
  • Not an off-the-shelf theme but a design drawn for you: you won't look like your competitor
  • Product and service catalogue: categories, specification tables, downloadable PDF documents
  • A blog: every article you publish opens another door in search
  • Your past work written up as case studies, so the reference question is settled in the meeting
  • A quote form that moves step by step, so nobody gives up at the sight of a long form
  • FAQs marked up so they can appear in Google's answer box
  • Each page's title and description set separately, so your pages don't eat each other's rankings
  • Your old addresses redirected to the new ones, so your Google position doesn't reset
  • Speed as a delivery condition: on slow 4G, LCP under 2.5 s · INP under 200 ms · CLS under 0.05
  • Where visitors got stuck, tracked with heat maps and session recordings
  • An llms.txt file and a crawler policy, so AI tools read your site correctly
  • A second language
  • Basket, payment and order tracking
  • Dealer portal and external system integration
See what's included

Professional

When you need selling, dealer management or integration

No fixed price

The number of integrations sets the price. An accounting connection is one job on its own, a shipping connection another; we work out in discovery which ones you actually need.

  • Everything in the Business package
  • Basket, orders, stock and coupons: selling runs through the site
  • Card payments taken with 3D Secure, with card details never touching your server
  • Shipping connection: the tracking number attaches itself to the order
  • Dealers, customers and staff get separate permissions, so nobody sees what they shouldn't
  • Dealer-specific price lists visible only to a logged-in dealer
  • A second language: visitors from abroad read it in their own
  • Data exchange with bookkeeping, ERP and e-invoicing systems (with a field mapping document)
  • Distance selling, returns, delivery, data protection and cookie texts supplied ready
  • Product pages can appear on Google with price and stock information
  • Which product sold how much, which customer bought what: reports from the panel
  • Changes are tried in a test environment first, so live selling never stops
See what's included

Bespoke

Work that doesn't fit a package

If your business rules are non-standard, if several systems have to talk to each other, or if existing software has to be taken over, the package logic stops working. We produce a technical scope document first and price against the items in it. The scoping meeting is free.

Request a scoping meeting

You won't see figures on this page. A price given before the scope is discussed either covers too much or too little. In one conversation we settle the scope and send a written quote the same day, with every item on its own line.

Frequently asked questions

All questions

What does a company website cost?

Four things set the figure: how many different page templates you need, whether we build the design from scratch, whether we write custom software for you, and who writes the text. We don't publish a price list on the site, because a number quoted without knowing the scope always covers either too much or too little. Give us one call to go through those four and we'll send the written quote the same day. What each package covers is listed item by item on /paketler.

Why do quotes for the same job differ so much?

Because the quotes aren't describing the same job. One may be for installing a ready-made theme, another for an interface and custom software built from scratch. Before you compare them, ask both sides four questions: is a theme being used, how many revision rounds are included, who writes the text, and who keeps the code after handover. If the answers don't match, there is no point lining up the numbers.

What does the site cost each year once it's live?

The fixed ones are the domain renewal and the hosting fee. The SSL certificate is free on most setups, so it doesn't become a separate item. The rest is optional: a maintenance agreement, monthly search engine work, an advertising budget. We go through which of those you actually need in the first call and write each one into the quote as its own line.

Is a maintenance agreement compulsory?

No. Your site runs without one and you change the content from the panel yourself. The difference is this: with maintenance, the updates, backup checks and security patches happen without you noticing. Without it, you call us when something goes wrong and pay per job.

How much budget should I set aside for Google Ads?

That comes down to the cost per click in your sector, and sectors differ a lot. Once we open your account and look at your keywords, we can give you a realistic range within a day. One thing to settle from the start: the advertising budget goes straight to Google from your own account, and what we earn is the management fee.

Let's look at the state of your site together

Send us the address and we'll write you a short assessment: speed, how it looks on a phone, heading structure and how many of your pages Google actually has.

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