Blog
- Web design
How does your site look on a phone? Test it yourself
Most visitors now arrive on a phone, and that is where they meet the first fault. What responsive design really means and which problems show up most often.
- Performance
Why the PageSpeed score misleads: Core Web Vitals
A green score does not mean a fast site. What LCP, INP and CLS actually measure, and why a lab result and field data disagree so often.
- SEO
Rebuilding a site without losing rankings: the 301 map
The most expensive mistake in a rebuild is skipping the map of old addresses. Pre-launch inventory, redirect rules and a 90-day monitoring plan.
- Comparison
WordPress or custom software? A decision table
The question is less about technology than about ownership and maintenance. We put the two side by side on cost, speed, security and handover.
- Accessibility
Web accessibility: does the rule apply to you?
What the WCAG levels mean, which organisations the rules bind, and the fixes you can make on your site today. Why do bolt-on widgets fall short?
- SEO
What does SEO work actually cover?
Technical groundwork, content and authority. The order the three are handled in, what an audit looks at, and which data the result is measured with.
- Districts
Adalar Web Design and Software Companies: Sites Built Around the Ferry Timetable
On the Princes' Islands the season is four months long and everyone arrives by ferry. Here is what belongs on the first screen of a guesthouse or restaurant site.
- Districts
Arnavutköy Web Design and Software Companies: Sites That State the Cut-Off Time
A Hadımköy warehouse and a Haraççı furniture workshop sit in the same district and need completely different websites. Here is what belongs on each one.
- Districts
Ataşehir Web Design and Software Companies: Making a Tower Office Findable
Nothing in Ataşehir gets boxed and shipped. Here is what actually works on the site of an audit firm, a software company or a clinic inside a tower.
- Districts
Avcılar Web Design and Software Companies: Sites Built Around Ambarlı Port
On a forwarder's site the tracking box gets the clicks; on a customs broker's site it is the document list. Here is what each Avcılar business actually needs.
- Districts
Bağcılar Web Design and Software Companies: Selling by the Case, Not the Unit
Build an İSTOÇ wholesaler's site on retail logic and buyers add three units to a basket that ships in twenty-fours. Here is how we set the order flow up instead.
- Districts
Bahçelievler Web Design and Software Companies: State the Jobs You Don't Take
In the Doğu Sanayi estate your customer is more technical than you are. Yenibosna and Şirinevler share a district and need entirely different sites.
- Districts
Bakırköy Web Design and Software Companies: Sites for Professions That Cannot Advertise
Bakırköy's busiest trades are the ones barred from advertising. Here is what a law office, a clinic or an accountancy practice can and cannot publish.
- Districts
Başakşehir Web Design and Software Companies: In İkitelli Since 2011
Sites for İkitelli manufacturers keep making the same omission: they say what is produced but not for whom. Here is what changes when five answers are on the page.
- Districts
Bayrampaşa Web Design and Software Companies: Sites That Keep Market Hours
At the wholesale market the day starts after midnight and prices move within hours. Here is how we build sites for brokers, dry goods wholesalers and coach offices.
- Districts
Beşiktaş Web Design and Software Companies: Two Different Sites, From Levent to the Market
A head office in Levent and a shop in Beşiktaş market need their websites to do opposite jobs. Here is what belongs on each, from Nispetiye to Ortaköy.
- Districts
Beykoz Web Design and Software Companies: Kavacık's Offices, Polonezköy's Calendar
A plaza office in Kavacık and a guesthouse in Polonezköy need their websites to do different work. Here is what belongs on each one.
- Districts
Beylikdüzü Web Design and Software Companies: Selling From the Industrial Zone to the Fairground
During a trade fair week the visitor on your site is looking for something different. Here is how we build pages for stone, metal and machinery makers in Beylikdüzü.
- Districts
Beyoğlu Web Design and Software Companies: Found by a Part Number
In Perşembe Pazarı customers type a part number, not a product name. From Şişhane to Galataport, here is what belongs on each Beyoğlu business's site.
- Districts
Büyükçekmece Web Design and Software Companies: Sites Built for the Fair Calendar and the Kumburgaz Season
A manufacturer exhibiting at TÜYAP and a guesthouse in Kumburgaz need different things from a website. Here is what each kind of business in Büyükçekmece actually asks for.
- Districts
Çatalca Web Design and Software Companies: Being Findable Across 39 Neighbourhoods
Çatalca is the largest district in Istanbul by area and the work is spread across villages. Here is what a farm, a dairy producer or a country venue actually needs from a site.
- Districts
Çekmeköy Web Design and Software Companies: Found by Neighbourhood, from Taşdelen to Ömerli
Nobody searches for the district name in Çekmeköy; they search Taşdelen, Alemdağ, Çamlık. Here is what a clinic, a school or a renovation firm needs from a site.
- Districts
Esenler Web Design and Software Companies: Sites Built for Tekstilkent's 43 Blocks
Fabric wholesalers, garment makers and the label suppliers who serve them all sit in Oruçreis. Here is what each needs on a site, and how we run the project.
- Districts
Esenyurt Web Design and Software Companies: Akçaburgaz Factories and Autopia Workshops Need Different Sites
A moulding plant and a body shop in Esenyurt get asked entirely different questions. Here is which technical information belongs on each kind of site.
- Districts
Eyüpsultan Web Design and Software Companies: Two Markets Between the Golden Horn and Göktürk
Shops around the Eyüp Sultan Mosque and service businesses in Göktürk share a district but not a customer. Here is what we build for each of them.
- Districts
Fatih Web Design and Software Companies: Arcade Addresses, Foreign Buyers, Moving Prices
An exporter in Laleli, a jeweller in the Grand Bazaar and a hotel in Sultanahmet share three problems: the address, the language and the price. Here is how each is solved.
- Districts
Gaziosmanpaşa Web Design and Software Companies: Getting the Order Right on a Small Budget
Most businesses in Gaziosmanpaşa do not need a ten-page corporate site. Here is which step comes first, which comes later, and why the order matters.
- Districts
Güngören Web Design and Software Companies: Who Will Keep the Merter Site Current?
Building a site in Merter is the easy part; keeping it current is not. Here is how we handle product data, photography budgets and job tracking in the workshops.
- Districts
Kadıköy Web Design and Software Companies: Standing Out by Neighbourhood
In Kadıköy the district name is far too crowded. A cafe in the bazaar and a clinic in Suadiye drown in the same word; here is how to separate them.
- Districts
Kağıthane Web Design and Software Companies: The Path a File Takes to Press
In Kağıthane a printer's problem is not price, it is the artwork file. Here is how we handle order tracking, die inventories and heavy portfolio sites.
- Districts
Kartal Web Design and Software Companies: From the Courthouse Gate to the Auto Sanayi Blocks
In Esentepe the courthouse and the auto industrial estate are neighbours. Here is the flow we build for a law office, a workshop and a medical supplier.
- Districts
Küçükçekmece Web Design and Software Companies: Files in Halkalı, Stock in Sefaköy
A customs broker in Halkalı and a wholesaler in Sefaköy want different things from a site: one needs file tracking, the other stock. Here is how we build both.
- Districts
Maltepe Web Design and Software Companies: Sites Built for Enrolment Season
Maltepe has more private schools than state ones. A site here fills in forms in February and explains open days in November. Here is how both fit on one page.
- Districts
Pendik Web Design and Software Companies: Engineers in Kurtköy, Quotes in Velibaba
Pendik holds two separate business worlds: R&D and aviation in the north, machine shops in the south. Their websites cannot be the same, and here is what changes.
- Districts
Sancaktepe Web Design and Software Companies: A District Younger Than Its Businesses
Sancaktepe was created in 2008 from three former townships, and customers still search for the old names. That is why the map listing and the site get built together.
- Districts
Sarıyer Web Design and Software Companies: From a Maslak Floor to a Kilyos Beach
An office in Maslak and a fish restaurant in Rumelifeneri need different sites. Here is what changes between Sarıyer's districts, including the address trap in Maslak.
- Districts
Şile Web Design and Software Companies: Sites That Earn a Year in Three Months
Şile doubles at weekends and passes 100,000 residents in summer. Guesthouses, restaurants and weaving workshops all need sites built around that calendar.
- Districts
Silivri Web Design and Software Companies: An Industrial Estate Next to the Wheat Fields
Silivri's population swells in summer while a 270-unit industrial estate rises at Çanta. Here is how we build sites for businesses running on two different calendars.
- Districts
Şişli Web Design and Software Companies: A Door Number in Perpa, a Window in Nişantaşı
Our own office is in Kuştepe, so this district is our address too. Here is why a Perpa wholesaler and a Nişantaşı clinic need nothing alike from a website.
- Districts
Sultanbeyli Web Design and Software Companies: Trade at the End of the Metro Line
Sultanbeyli went from village to a district of 379,000 in forty years, and the metro arrived in May. What makes local businesses here findable is duller than you expect.
- Districts
Sultangazi Web Design and Software Companies: From a Lighting Catalogue to a Furniture Quote
One street in Cebeci holds a lighting maker, a furniture workshop and a body shop. Their catalogues follow three different logics, and here is what changes between them.
- Districts
Tuzla Web Design and Software Companies: When Half the Site Is a Document Archive
Four industrial zones and a shipyard belt sit side by side in Tuzla. The most downloaded file here is not a product photo, it is a safety data sheet.
- Districts
Ümraniye Web Design and Software Companies: A Block Number in İMES, a Tower in Finanskent
A machine shop and a finance-centre office share one district here. For one the site is a supplier file; for the other it is a reference document.
- Districts
Üsküdar Web Design and Software Companies: The Traffic From the Ferry to Altunizade
Üsküdar has no industry but plenty of trade, hospitals and universities. Here is why a shop by the square and a head office in Altunizade need different sites.
- Districts
Zeytinburnu Web Design and Software Companies: A Showroom's Credentials, a Clinic's Limits
Leather is no longer made in Zeytinburnu, it is sold there. The district's other face is its hospitals, and the two trades need nothing alike from a website.
- Neighbourhoods
Nişantaşı Web Design and Software Companies: Abdi İpekçi's Window on a Phone Screen
From a boutique on Abdi İpekçi Caddesi to a Teşvikiye clinic: Nişantaşı businesses need a site that behaves like a storefront. Here is how we build it.
- Neighbourhoods
Mecidiyeköy Web Design and Software Companies: Our Office Is on the Same Street
Our own office sits on a Mecidiyeköy tower floor. Here is what we build for the consultancies, agencies, software firms and law offices around us.
- Neighbourhoods
Levent Web Design and Software Companies: The Page That Opens Before the Meeting
In Levent, the decision usually gets made before the meeting, not during it. Here is what corporate offices in the tower floors actually need from a site.
- Neighbourhoods
Maslak Web Design and Software Companies: A Name That Works as Its Own Address
In Maslak, tower-floor consultancies sit beside Teknokent software firms, and neither needs the same thing from a website. The Şişli-Sarıyer address mix-up too.
- Neighbourhoods
Etiler Web Design and Software Companies: From Akmerkez to a Private Villa
A shopper near Akmerkez and a villa owner commissioning an interior design project are not the same visitor in Etiler. We cover what each one needs.
- Neighbourhoods
Bağdat Caddesi Web Design and Software Companies: From Window to Booking
A boutique on Bağdat Caddesi wins on its window, a salon on its booking flow, a restaurant on its reservation. Here is what each one needs on the first screen.
- Neighbourhoods
Kozyatağı Web Design and Software Companies: The Page Read Before the Meeting
In Kozyatağı's plaza offices a site collects no leads; it is read beside the proposal. Why the case page, the team page and an English version are required.
- Neighbourhoods
Altunizade Web Design and Software Companies: The Address Problem at the Junction
In Altunizade, a site doesn't close the sale for consultancies, insurers and healthcare management offices — it verifies it before the meeting, address included.
- Neighbourhoods
İkitelli Web Design and Software Companies: What Each Industrial Site Actually Needs
İkitelli's industrial zone is made up of dozens of separate sites, each clustered around its own trade. Here is what each one needs from a website.
- Neighbourhoods
Perpa Web Design and Software Companies: A Site With a Dealer Login and a Door Number
Perpa holds over two thousand four hundred firms across two colour-coded blocks. Here is how we build sites with dealer logins for four of its trades.
- Neighbourhoods
Merter Web Design and Software Companies: A Site for a Buyer Touring Twenty Showrooms a Day
In Merter a buyer visits twenty showrooms in one day and forgets whose photo was whose by evening. We built the model-code search that fixes that.
- Neighbourhoods
Laleli Web Design and Software Companies: The Page Checked Before Boarding
Buyers visiting Laleli check online before boarding their flight. Here is how we carry building-level addresses, size-table translation and bulk pricing into the site.
- Neighbourhoods
Karaköy Web Design and Software Companies: From a Bearing Number to a Hotel Booking
In Karaköy, the technical trade of Perşembe Pazarı sits beside the hotel and restaurant world that grew after Galataport opened. Here is what each one needs first.
- Neighbourhoods
Taksim Web Design and Software Companies: A Site Open All Night
In Taksim customers decide at midnight as often as at noon. Here is why a hotel, café or venue needs booking and directions before anything else on the page.
- Neighbourhoods
Yeşilköy Web Design and Software Companies: From a Seafront Table to a Cargo Office
Yeşilköy holds seafront restaurants and small hotels next to cargo and travel-agency offices left behind by the old airport. Neither wants the same site.
- Neighbourhoods
Kavacık Web Design and Software Companies: From the Plaza Floor to the Campus Gate
A plaza office in Kavacık needs a site read before a meeting; a business near the university campus needs one read on a phone between classes. We build each differently.
- Neighbourhoods
Dudullu Web Design and Software Companies: Finding the Right Gate Among 296 Plots
Dudullu Organized Industrial Zone spans 296 plots and 145 factories; finding the right gate is a navigation problem before it's a web design one.
- Neighbourhoods
Kurtköy Web Design and Software Companies: An R&D Campus Next to the Runway
In Kurtköy, the airport and Teknopark İstanbul sit side by side — one chasing bookings, the other chasing engineers. Here is how we build for each.
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