How we work
Step 1: Discovery call
We talk about what you sell, who you sell it to and what you expect from the site. If you already have one, we go through it together on screen.
Needs brief
Step 2: Quote and contract
Scope, delivery time, revision rounds and price go down in writing. Work that falls outside the scope is listed in the same document, in plain terms.
Signed quote
Step 3: Content and page structure
We draw up the page map and take stock of the text and images. If content is missing, this is where we settle who writes it.
Page map
Step 4: Design
Home page first, then the inner page templates once it's approved. Revisions happen at this stage; once building starts, the design is frozen.
Approved design
Step 5: Build
Coding, admin panel setup, forms and integrations. You follow progress live on a preview address.
Preview address
Step 6: Testing and launch
Speed, mobile layout, accessibility, the form flow and redirects from old addresses are checked one by one. Then we switch over.
Launch report
Step 7: Handover and follow-up
Panel training, Search Console and analytics setup. In the first period after launch we keep an eye on rankings and errors ourselves.
Training and tracking
Who does what
The most common reason a project runs late is that nobody agreed at the start who would prepare what.
We handle
- Page architecture and design
- Coding, panel setup, integrations
- Technical SEO, redirect map, measurement setup
- Testing, launch and follow-up in the first period after going live
We need from you
- Your logo and any brand files
- Product or service images and existing marketing copy
- Domain and hosting login details
- One person who signs off on design and content
Common questions about the process
How long does a website take to deliver?
The calendar is set by how fast content and approvals come in, not by how fast we write code. Where a company has its text, photos and product details ready, the job finishes noticeably earlier. After the discovery call we give you a dated schedule along with the scope document, and we mark the steps that carry a risk of delay on it. We tell you the estimate in the call; writing a general figure here would only mislead you.
How many revisions do I get?
Revisions apply at the design stage. We put the number of rounds in the written quote once we've talked through the scope; we don't publish a fixed number on the site, because page count and design depth change it. One round means the feedback you've gathered gets applied in a single pass. Requests that arrive piecemeal count as separate rounds, which is why we ask you to collect everyone's comments and send them in one go. A design change after coding has started becomes an extra item, and not out of stubbornness: rebuilding a section that's already coded takes longer than drawing it did.
Who writes the text for the site?
Either of us. If you supply the text, we handle the layout and the search engine side of it. If you want us to write it, it's priced as a separate item: we hold a briefing session with you and put the draft to you for approval. Technical product detail has to come from you in every case, because there's no writing it correctly without a source.
Who will handle the project, and who do I talk to?
You talk directly to the person doing the work. We don't put an account manager in between. In return, we ask you to name one decision maker on your side. When approval has to pass through three people the process stretches out; we've watched it happen too many times.
Do you supply the photographs and images?
A shoot isn't included in the quote, it's planned separately. If you have no usable photographs there are two routes: organize a shoot with a photographer, or go live for the time being with licensed stock images. If you manufacture something, photographs of your own plant and your own product work far better than stock. They're the only thing that shows the factory really exists.
Once the site is live, am I left on my own?
No. At handover we train you on the panel, and for the length of the support period we fix any faults free of charge. The support period and what it covers are written into the contract. For the first three months we also watch the indexing errors and the form submissions ourselves, and if we see a problem we tell you before you notice it.
Let's talk about your project
Tell us briefly what you need. We'll come back with a quote covering scope, timing and price.